After Losing a Company to COVID, Owners Seek the Next Gig
As owners are forced to shut businesses, they’ve had to figure out what to do next. For entrepreneurs like Catania, the answer has been anticipating the next trend and creating a company to take advantage of it. Some owners have started businesses similar to those they lost, or companies that fill a different role in the same industry. Others have gone to work for someone else, while perhaps holding onto hopes of eventually reviving the businesses they shuttered.
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