Building Community During a Quarantine

While many businesses have been working at or planning an attempt to build an online community to promote their brand, there has never been a better time than now to do so. From the article: Research shows that people are more likely to invest in online communities during (or in the wake of) crisis, trauma, or major life changes, so the current crisis is offering many business owners the unprecedented opportunity to build community around their brand.

Read the entire news article here.


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