What do Apple’s new iPhone privacy changes mean for consumers and businesses?

For Apple’s more than 1 billion iPhone users, the change will mean a new pop-up notification in some apps seeking their permission to collect data that Apple believes could be used to track their browsing habits across third-party apps and websites.

For businesses, the rules could bring seismic changes to the nearly $100 billion mobile advertising market if most iPhone users decline to allow data collection, though the exact impact remains a question, according to industry experts.

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